This one was a sprint project from one of my senior design classes.

The brief was a fictional travel brand called Cartographer, built for a very specific kind of traveler. Someone who explores on foot, or by bike, who treats a trip like a research project instead of a checklist. Someone who wants to find the place nobody's posted about yet, not the one with the longest line for a photo.

Every other travel app right now falls into one of two camps. Either it's useful but ugly, a cluttered dashboard of pins and prices. Or it's beautiful but vague, all mood and no direction. Cartographer had to live in the gap between those two. Functional enough to actually plan a trip. Human enough to still feel like discovery.

So the whole identity got built around the idea of an explorer's notebook. Something worn in. Something that feels more like a personal archive than an app.